Re: Creating an SIAI media kit - brainstorming ideas

From: Michael Roy Ames (
Date: Mon Feb 03 2003 - 15:58:28 MST


I am on a 24x7 support contract until Mid-March, and until then my
'volunteer' time is limited. I would be able to write short sections of
the kit (if given 'subject', 'style', 'audience' and 'length'
constraints) or deliver kits locally. But I know little about graphic
design or printing - other than: 'they cost a fortune!' Let me know.


Anand wrote:
> First off, what's a media kit?
> "It's like a resume for your company. It's a collection of company
> information and articles put together to inspire interest in media,
> investors, client, and potential employees. The goal is to create a
> kit that grabs the reader's attention, creates a killer impression,
> helps them remember you, and makes them hunger to know more."
> I'd like to know if anyone is interested in helping to create such a
> kit for the Singularity Institute. Those with experience in graphics
> design, media relations, or writing, would be extremely valuable in
> this task.
> The following are some ideas for the kit:
> __________________________________________
> * Focus on specific material.
> * Less is often more.
> * Include the five W's: who, what, when, where, why.
> * Include a summary of the Institute (e.g., mission statement; past
> accomplishments; present goals; future plans;
> donor/volunteer/affiliate comments; benefits of the Institute's
> mission). * Include the most recent SIAI newsletter.
> * Include the most recent news releases.
> * Include the most recent press coverage.
> * Include a page (front and back) of testimonials.
> * Include a list of frequently asked questions (journalists may use
> this list as a reference for article or interview material).
> * Include a news story sample (journalists may use this verbatim; if
> not, it may at least reduce their workload).
> * Include high-quality photos of board members.
> * Include biographies of board members.
> * Include contact information (e.g., two business cards - one for the
> individual to keep and one to pass on).
> * Create a collection of press coverage (printed or online material).
> * Create a noticeable package (e.g., an interesting envelope; an
> envelope with an interesting saying on the outside ["Life-changing
> information enclosed within"]; and a professional presentation
> folder). * Send the media kit as a PDF on a CD.
> * Send the media kit via 1st or 2nd day mail, or personally deliver
> it (the extra effort may help).
> * Make a follow-up phone call three to four days after the package
> was sent, to insure the media kit was received; take the opportunity
> to answer any questions, to get to know the journalist, etc.
> * Send a handwritten note of thanks to the journalist for writing a
> news story about the Institute, or for discussing with you the
> possibility of writing one.
> * Send all media contacts an updated kit every four months.
> __________________________________________
> Anand (
> PS Thanks to Sebastien Chikara for his suggestion of an SIAI media
> kit.

This archive was generated by hypermail 2.1.5 : Wed Jul 17 2013 - 04:00:41 MDT