Re: Creating an SIAI media kit - brainstorming ideas

From: Christopher Whipple (
Date: Mon Feb 03 2003 - 09:48:14 MST

Trying to get in the habit of using googlism for fun and profit:

I realize the importance of generating interest, but standard PR
tactics and dead-tree media seem not quite in the style (idiom?) of

Maybe it's terribly naive of me, but isn't a website good enough?


On Monday, February 3, 2003, at 10:28 AM, Anand wrote:

> First off, what's a media kit?
> "It's like a resume for your company. It's a collection of company
> information and articles put together to inspire interest in media,
> investors, client, and potential employees. The goal is to create a
> kit
> that grabs the reader's attention, creates a killer impression, helps
> them
> remember you, and makes them hunger to know more."
> I'd like to know if anyone is interested in helping to create such a
> kit for
> the Singularity Institute. Those with experience in graphics design,
> media
> relations, or writing, would be extremely valuable in this task.
> The following are some ideas for the kit:
> __________________________________________
> * Focus on specific material.
> * Less is often more.
> * Include the five W's: who, what, when, where, why.
> * Include a summary of the Institute (e.g., mission statement; past
> accomplishments; present goals; future plans; donor/volunteer/affiliate
> comments; benefits of the Institute's mission).
> * Include the most recent SIAI newsletter.
> * Include the most recent news releases.
> * Include the most recent press coverage.
> * Include a page (front and back) of testimonials.
> * Include a list of frequently asked questions (journalists may use
> this
> list as a reference for article or interview material).
> * Include a news story sample (journalists may use this verbatim; if
> not, it
> may at least reduce their workload).
> * Include high-quality photos of board members.
> * Include biographies of board members.
> * Include contact information (e.g., two business cards - one for the
> individual to keep and one to pass on).
> * Create a collection of press coverage (printed or online material).
> * Create a noticeable package (e.g., an interesting envelope; an
> envelope
> with an interesting saying on the outside ["Life-changing information
> enclosed within"]; and a professional presentation folder).
> * Send the media kit as a PDF on a CD.
> * Send the media kit via 1st or 2nd day mail, or personally deliver it
> (the
> extra effort may help).
> * Make a follow-up phone call three to four days after the package was
> sent,
> to insure the media kit was received; take the opportunity to answer
> any
> questions, to get to know the journalist, etc.
> * Send a handwritten note of thanks to the journalist for writing a
> news
> story about the Institute, or for discussing with you the possibility
> of
> writing one.
> * Send all media contacts an updated kit every four months.
> __________________________________________
> Anand (
> PS Thanks to Sebastien Chikara for his suggestion of an SIAI media kit.

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