The Tyranny of Choice

From: Emil Gilliam (
Date: Sat Mar 27 2004 - 23:16:40 MST

This article is in the Apr 2004 issue of SciAm, but unfortunately, it's
not freely available online. Here is a preview:

The Tyranny of Choice, by Barry Schwartz

Logic suggests that having options allows people to select precisely
what makes them happiest. But, as studies show, abundant choice often
makes for misery

- Emil

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