From: Keith Henson (hkhenson@rogers.com)
Date: Sun Oct 17 2004 - 06:21:25 MDT
<http://www.betterhumans.com/News/news.aspx?articleID=2004-10-14-2>
Why Instant Gratification Wins
Brain battle provides insight into consumer behavior
A new discovery has shed light on why we opt for instant gratification
instead of long-term rewards, providing insight into consumer behavior
and new treatments for drug addiction.
********
The explanation for why we have the mental mechanisms discussed here will
come from evolutionary psychology.
There is nothing like functional MRI to gain "insight" into how minds
work. :-)
Keith Henson
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